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Nature and Nurture

Today's workforce spans four generations, each with its own characteristics, work styles, and motivators. So if you are treating a 50-year-old claim manager the same as his 23-year-old employees, your work environment could be a loss waiting to happen.

By Marty E. Murphy | Updated on July 31, 2009

Today’s workforce spans four generations, each with its own characteristics, work styles, and motivators. So if you are treating a 50-year-old claim manager the same as his 23-year-old employees and everyone in between, then your work environment could be a loss waiting to happen.

It’s true that the claim industry typically experiences more turnover than other disciplines, but that isn’t an excuse to put retention strategies on the backburner. If your employees are leaving, then it’s probably not because they “can’t rough it in the world of claims.” Chances are, they are taking similar roles with similar companies. The only difference is that the new companies are able to understand and meet their needs. In today’s difficult economy, retaining quality employees from all generations is more important than ever.

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