Sign In
Sign In
She saw opportunity where no one else did. Bedford-Stuyvesant was full of beautiful owner-occupied brownstones, but hardly anyone wanted insure them. Her firm would fill that void. In 1953, she also married a rising young advertising executive, John Procope. If anyone had suggested back then that this startup agency would grow to become the nation’s largest minority- and woman-owned insurance brokerage, serving some of America’s biggest corporations and institutions, it would have seemed as outlandish as the idea that men would walk on the moon. Ernesta Procope’s story is one of a remarkable perseverance that mirrors the changes in American life and the insurance industry for minorities over the past 56 years. The secret of her success is as simple as it is hard to duplicate: “I don’t give up,” she said. The daughter of Caribbean immigrants, she was the only female in her family, and having to stick up for herself among her brothers made her tougher, she said. Music was her first love, and she became a piano prodigy who debuted at Carnegie Hall at age 13. But that didn’t guarantee her a living, so she went into business.Recommended Stories
7 Steps to unlocking success in insurance M&A
Here's why user-experience integration is key to a successful deal.
People on the move in the P&C insurance industry: November 1, 2024
The latest insurance-industry personnel news from Price Forbes, CRC Group, FM and more.
Avoid these 10 social prospecting mistakes
It’s important to resist trying too hard and sending the wrong message.
Resource Center
eBook
Sponsored by AgentSync
The Future of P&C Insurance: The Race to Contain Costs Amid Rising Catastrophic Losses
The P&C insurance sector is currently facing challenges. This eBook outlines the most pressing problems, the most promising solutions, and a few examples of these principles in action.
Case Study
Sponsored by CoreLogic
Revolutionizing Claims Processing: How a Leading Insurer Transformed Water Mitigation Reviews
Discover how one insurer drastically improved the efficiency of their water mitigation claim reviews, reducing costs and time while enhancing decision-making. Learn how this approach can transform your claims process, making it faster, more accurate, and less resource-intensive.
Assessment
Sponsored by AgentSync
Distribution Channel Management Assessment
Navigating today’s insurance landscape requires more than instinct. Assess the strengths and gaps in your distribution strategy with this comprehensive tool. Discover actionable insights to refine operations, enhance data quality, ensure compliance, and scale efficiently. Evaluate your current capabilities and see where you stand across five crucial areas. Start building a more resilient and agile network today.
PropertyCasualty360
Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!
- Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
- Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
- Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events
Copyright © 2024 ALM Global, LLC. All Rights Reserved.