But how do policyholders see their roles in this relationship? Whether their titles are risk managers, chief executive officers, chief financial officers or office managers, they take their responsibility for making decisions about their business insurance seriously. Along with their agent's advice, they conduct their own research by paying careful attention to the health of their insurance carriers and reading their insurance policies.
Empowered by vast amounts of information at their fingertips, committed to holding the bottom line on their company's expenditures as well as their risks, and comfortable advocating for their best interests, these policyholders are smart shoppers. Before presenting agents' recommendations to their executives, designates representing small- and mid-sized businesses told us about their online searches. They satisfy their consumer instincts by investigating the carriers' financial stability and what others in their industries had to say.
Yet it's not easy to be a savvy policyholder. Insurance policies and other documents can be complex, seemingly meant to intimidate. Time and again, we heard pleas from policyholders for materials that translate the insurance-speak of policies to lay language.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
