Why is it that so many people seem to hate–or at the very least, distrust–the insurance industry? What impact, if any, does this undercurrent of suspicion and hostility have on the bottom line? And is there anything the business can do to improve its image, or is insurance doomed to be forever tarnished by a poor reputation?
These are some of the hard questions I've been addressing for the past two years in a series of public speeches around the country. I've spoken to representatives in every segment of the business, and the response is all too often resignation at best, and cynicism at worst.
My premise is that this industry can clean up its act by more proactively engaging the public, the media and the politicians–elected and appointed–who either distort the industry's image or act on negative stereotypes.
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