I have a feeling I'm going to get flack for my cover story this week about how to improve the insurance industry's image.

My piece is based on a presentation I've been making over the past two years to groups of carriers, agents and consultants on “The Insurance Industry's Reputation and Its Impact on the Bottom Line,” which was developed and tweaked in columns like this, blogs I've posted, and thanks to feedback from readers.

Everyone has listened respectfully, but I am not convinced I've been getting through to people who are most often skeptical at best and cynical at worst about the prospects for convincing any “civilians”–those outside the industry–that insurance is anything but evil incarnate.

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