Producers and carriers searching for opportunities to develop new clients may find ample opportunities through social networking over the Internet–but there are challenges agencies and companies face as the line between social and business networking blurs, a panel of technology users recently warned.
Demonstrating the strength of the phenomenon, a “secret session” on “Twitter and Social Networking” was held late on the final day of last month's AMS User Group National Conference in Washington, D.C.
To demonstrate the power of Web-based social networking, the session was not listed on the AMS meeting agenda, although hints about it were dropped occasionally throughout the conference. The only way attendees found out about the meeting was either through word of mouth or an online social network such as Facebook or Twitter.
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