NU Online News Service, April 22, 1:37 p.m. EDT
While the majority of auto insurance customers stick with their carrier, many customers shop for insurance, and keeping current customers is critical to the long-term health of insurers, a J.D. Power and Associates survey finds.
The Westlake Village, Calif.-based marketing information service released the findings of its "2009 Personal Insurance Retention Special Report" today, finding that income and demographics play critical roles in customer retention, even though the vast majority of people remain with their carrier.
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