Well, actually, I'm not. A friend invited me to open a Twitter microblogging account months ago, and it instantly annoyed me. Why should I want to receive 140-character, instantaneous outbursts on things I don't care about from people I don't know? My gut reaction was that it's another narcissistic time-waster for teenagers who need to constantly validate their existence through technology. On a personal level, many of my friends are old jazz and film curmudgeons and other Luddite types who are still trying to wrap their minds around e-mail; and on a business level, I didn't think I needed it.
It may be time to reevaluate.
Twitter reported signing up more than 5 million new users in March, bringing the total to 9.3 million all told. And this growth is being driven by a surprising demographic group: 45-to-54-year-olds, at 36 percent above average (another surprise: 18-to-24-year-olds are actually the least likely to use it!).
That's a lot of Twitterers, many of whom are bound to be your customers, colleagues and friends.
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