NU Online News Service, April 3, 3:44 p.m. EDT

With falling top-line revenue due to a deepening recession and a depleting policyholders' surplus capital base, the upcoming price increase cycle is projected to be different from previous periods, according to a survey by a data technology firm.

New York-based Advisen said in a report that although insurance is mostly a noncyclical industry with steady demand during most recessions, this is not an "average recession"--and is actually closer to the Great Depression.

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