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Price, Compensation Don't Top Agency Satisfaction List

Rather than just steering business to carriers that offer the lowest price or highest compensation, it turns out the closer a carrier's relationship is with its independent agents, the more auto and homeowners insurance producers will send its way.

By Mark E. Ruquet | Updated on March 29, 2009

Rather than automatically steering business to carriers that offer the lowest price or highest compensation, it turns out that the closer a carrier’s relationship is with its independent agents, the more auto and homeowners insurance producers will send its way, a J.D. Power & Associates survey revealed.

Indeed, the more satisfied an agent is with a particular carrier, the more premium the producer anticipates placing with them in the future, the Westlake Village, Calif.-based information services firm noted in its first “Insurance Agency Satisfaction Study.”

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