Yesterday J.D. Power and Associates came out with an interesting study of what independent insurance agents want in a carrier. The inaugural study was based on input from trade associations like PCI and IIABA, and more than 10 of the biggie insurers, including AIG, Allied, Chubb, Erie and others — in short, they wanted to know what drives agents to deal with a given insurer.

Although the study dealt strictly with personal lines, it paints a clear picture of what carriers can do to make it easier for agents to do business with them.

The results? In measuring agent satisfaction across six factors, the top three drivers were:

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