o Two new blogs–Assistant Managing Editor Caroline McDonald's "No Risk Zone" (noriskzone.com) targeted at the risk management and alternative risk-transfer community, along with "Agent For Change," by Laura Mazzuca Toops, Editor of NU's sister publication, American Agent & Broker, at agent-for-change.com.

o A weekly poll will be posted online to gauge reader sentiment on critical issues challenging the industry.

o "Most Read Stories" are highlighted so that readers know what news their colleagues are most interested in that particular day.

o A series of podcasts will be regularly posted, including interviews by the staff of NU and American Agent & Broker, as well as audio commentaries from NU's editors.

o Links to recent webinars on hot industry topics are also provided.

o Readers may comment on all NU articles posted on the Web site for the first time, and can share the articles with their friends on Facebook and a host of other social networking sites.

o Niche content targeted to specific markets and readerships is also posted on individual "Channels" on the Web site, under the headings: Agent/Broker, E&S/Specialty Markets, Risk Management, Commercial Insurance/Reinsurance, Technology, Personal Insurance, Regulation/Legislation and International coverage.

o A series of "NU Exclusives" is provided, offering access to a number of proprietary reports–including risk manager compensation, the top stories of the year, as well as profiles of NU award-winning commercial insurance agencies, workers' comp risk management programs and agency technology leaders.

o An extensive Industry Calendar is offered, where readers can both check on the leading conferences, conventions and seminars, as well as post their own events.

"We're very excited about the new opportunities to allow greater interaction with and feedback from readers via our relaunched Web site," said Mr. Friedman. "We urge our readers to tell us what's on their minds, and not shy away from offering their critiques of our content, whether on our blogs or about individual news and feature articles."

"It was time for an updated look and feel to our online brand," added Chris Luke, Publisher of NU. "The new site remains focused on delivering news and putting industry developments into perspective in a timely way, while also embracing the latest technology tools."

"We've added more places for our readers to interact with our team of editors, and our advertisers will benefit from the new sponsorship opportunities designed to give each more exposure than ever before," said Mr. Luke.

Check out NU's new site at www.Property-Casualty.com and let us know what you think by commenting on this story.