Insurers seeking business with the tech-savvy Generation Y group should consider contacting this entrepreneurial segment at an early age about group and commercial insurance, according to a consulting firm.
That suggestion is one among many in a report by Deloitte, which advises that by creating a customer service model geared toward Generation Y's needs today, insurers will take an important step toward industry modernization and better overall customer experience for all generations, in addition to tapping this new revenue base.
The study titled "Insuring the Catalyst-Customer: Generation Y and the Insurance Industry" was written by Priti S. Rajagopalan and is available on Deloitte's Web site at http://www.deloitte.com/us/insurance. It defines the Y generation as those born between 1982 and 1993.
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