Financial services firms seeking to restore confidence in their institutions need to work hard to communicate steps they are taking to address their difficulties, according to a survey of business journalists.
The poll was taken by Boston-based BackBay Communications marketing and public relations firm and Marketwire, Los Angeles, a communications workflow solutions provider and newswire.
The biggest communications challenges for firms in the next six months are overcoming a credibility gap with their constituencies, managing crises and responding to regulatory changes, according to the 109 financial journalists who participated in the survey.
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