The blurred line between social and business networking, creates challenges; the technology gives insurance agencies and companies marketing opportunities with a new base of clients, a panel of users said.

Demonstrating the strength of networking, a "secret session" on "Twitter and Social Networking" was held late on the final day of the 33rd AMS User Group National Conference held here last week.

The event was not listed on the agenda of meetings, though hints about it were dropped occasionally throughout the conference. The only way attendees found out about the meeting was either through word of mouth or an online social network such as Facebook.com or Twitter.

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