The announcement that Willis Group Holding is moving into Chicago's Sears Tower and will put its name on the largest building in the Western Hemisphere is drawing few cheers in the Windy City.
Chicago-based news outlets have reported a negative reaction from Chicagoans to the Willis Tower name change, with citizens irate at the idea of renaming a city icon with the title of a London-based broker.
National Public Radio in a piece recorded comments to the effect that "it will always be the Sears Tower to me."
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