In the interests of clarity and consistency, Fair Isaac Corporation, a provider of analytics and decision management technology, announced it has officially adopted the brand FICO as its corporate identity.
"The FICO brand means empowerment, innovation and value…qualities that we've earned over time, that mean a great deal to our clients and partners, and that distinguish us in the marketplace," says Laurent Pacalin, chief marketing officer at FICO. "We believe that now is the time for FICO."
The company will retain its legal name, Fair Isaac Corporation, and its NYSE ticker symbol, FIC. Effective immediately, however, the company logo, Web site and all other company materials will reflect its new identity: FICO.
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