Progressive Insurance has begun a new online program for personal auto customers that allows customers to name the price of their policy. Name Your Price empowers shoppers to name their price for car insurance by offering options on limits and coverage.

Customers can get a quote at www.progressive.com. After entering some information about yourself and your vehicle, you can tell the insurer how much you want to pay.

Progressive will then show the customer the closest available package of coverages, limits, and deductibles offered by the carrier based on the price entered.

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