WHEN IT COMES TO selling real estate, the mantra is “location, location, location.” The same could be said for selling property insurance on the East Coast, where the main determinant of pricing and availability also hinges on location: namely, whether the property is inland or on the catastrophe prone coast.

Whether it’s nor’easters threatening properties in New York and Massachusetts, or hurricanes pummeling Cape Hatteras, N.C., and Naples Beach, Fla., the tail wagging the dog from north to south for East Coast consumers and agents is coastal property coverage.

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