In insurance, the policyholder is the customer, the magical somebody who is responsible for practically every penny of revenue that is paid to insurance carriers.

Keeping the policyholder happy is a full-time job for insurance customer service professionals and a part-time job for almost everyone else: claim professionals, TPAs, independent agents, caseworkers, and underwriters as well as those in sales and marketing, loss control, premium audit, brokerage, governmental pools, and public adjusting.

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