NEW YORK–The insurance industry is often too fragmented, timid and lackluster when delivering messages through the media, and new public relations strategies are needed to defend insurer interests and educate the press, a business journalist and a regulator advised yesterday.
That description emerged in comments by Connecticut Insurance Commissioner Thomas Sullivan and Sam Friedman, editor in chief of National Underwriter, during a panel discussion at the Property/Casualty Insurance Joint Industry Forum.
The insurance industry, Mr. Friedman said, has a "huge hole" when it comes to getting messages out through the media. He said insurers should effectively and aggressively promote the good they do in society and in the economy.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
