Phoenix-based AIG Financial Advisors said it is rebranding itself as SagePoint Financial Inc. as the company prepares itself to be sold from its parent company, American International Group.

A company spokesperson, Linda Skolnick, denied that the action was taken because the subsidiary was unhappy about name linkage to its financially troubled parent.

“Our move to rename AIGFA evolved out of AIG's decision last fall to divest businesses outside of its core property and casualty insurance operations, including our broker-dealer organization,” said a memo from Larry Roth, president and chief executive of AIG Advisor Group, which includes AIGFA.

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