Read the January cover story, "The Graying of America: Can Insurance Cope?"
But who are these young people we're trying to reach?
Born between 1982 and 2002, millennials were the first generation to grow up surrounded by digital media. According to Neil Howe and William Straus in their book "Millennials Rising," they are "the 'Babies on Board' of the early Reagan years, the 'Have You Hugged Your Child Today' sixth graders of the early Clinton years, and the teens of Columbine."
Millennials are very different from their Gen X predecessors (now in their 30s), more akin to baby boomers in their sanguine acceptance of new technology (just as baby boomers were the first generation weaned on TV, millennials were born with a silver mouse in their hands).
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