Putting together a magazine is a bit like completing a jigsaw puzzle every month: Everything has to fit, and we need to make sure that people want to view the "picture" when we're finished. However, we have the added benefit of being able to "shave" the individual pieces a bit here and there to get them in. And we can massage the "landscape" while we work if a more evocative image begins to emerge.
As we were preparing our 2009 Editorial Calendar, we read through our 2008 issues to help us in our overall story planning. We were not surprised to be reminded that some topics — such as the Cat Fund, Citizens Property Insurance Corporation, and regulatory issues — appeared in almost every issue. Others — auto insurance, technology in and out of the office, and reinsurance — had to work harder to "earn" their column inches.
If past is prologue, we imagine most of the same topics will confront, please, or infuriate the industry in 2009. Here, then, is a brief look back as we prepare for the future.
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