These tough economic times present a great opportunity for property-casualty agents and brokers to expand their businesses to new heights by combining a new strategy and an old tactic–cross-selling employee benefit products to their existing small-business customers.
Individuals who once turned to their house for an equity infusion in times of a medical emergency now find that the financial cushion they once had is gone with the complete meltdown of mortgage and home values.
Gone are the days when the investment in one's home could provide an influx of cash in times of medical emergency. Gone are the days for these individuals when it was commonplace for them to simply dip into the savings account to pay for an unexpected root canal.
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