While the public's perception of the insurance industry in general is poor, consumers at least have a less unfavorable view of individual companies, a polling expert told mutual insurance company representatives here.
Indeed, as of July, 44 percent of Americans held a very or mainly unfavorable view of the industry, while only 19 percent held a favorable view, according to Nicolas Boyon, senior vice president of New York-based Ipsos Public Affairs, which has tracked insurance industry popularity through surveys of 1,000 people per month for over two years.
Since July, Mr. Boyon said, the numbers have deteriorated slightly–with 48 percent unfavorable and 17 percent favorable. The remainder of respondents held a neutral view, he noted during his speech at the National Association of Mutual Insurance Companies' annual convention.
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