With American International Group almost fatally wounded by the credit crisis, and sharks smelling blood in the water, the pressure is on to reassure nervous buyers that AIG's insurance companies are sound, safe and secure.
To their credit, senior AIG officials are not ducking for cover, aggressively communicating the reality that for all practical purposes, their property-casualty insurance units are as sound as before Uncle Sam was given the bum's rush to deliver an $85 billion bailout to the parent firm.
The big question is whether skittish risk managers will stick with a company that has a dark cloud overhead, or play it safe by moving on to other insurers that aren't burdened with so much baggage.
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