Florida’s 85-and-over population is forecast to grow by 126 percent in the next 22 years, a reflection of the state’s continued lure as a retirement haven and the good health enjoyed by seniors overall. In addition to this unprecedented population growth in the elder segment, a complex mix of sometimes conflicting forces is dramatically altering the long-term care facilities market and the insurers that cover them.

Operators of nursing homes and other long-term care facilities will have to change with the new demographics and demands or they’ll be left behind as new approaches seize market share.

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