PHILADELPHIA, PA.–The public has a poor perception of the insurance industry overall, but consumers have a less unfavorable view of individual companies, a polling expert told an audience of insurance company representatives.
Speaking at the National Association of Mutual Insurance Companies' (NAMIC) 2008 Annual Convention, Nicolas Boyon, senior vice president, Ipsos Public Affairs, said as of July, 44 percent of Americans held a very or mainly unfavorable view of the industry.
Ipsos, he said, has tracked insurance industry popularity through surveys of 1,000 people per month for over two years. As of July, 19 percent held a favorable view.
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