Keeping the customer satisfied is easier said than done in a soft market, but not if the client buys into a comprehensive loss control plan to keep the cost of risk under control, according to Roger Bouchard Insurance, which earned itself an Honorable Mention as one of the trio of winners in this year’s National Underwriter Commercial Insurance Agency of the Year award program.

The Clearwater, Fla., agency–which handles some $334 million in commercial insurance premium volume through 35 producers and 211 total employees–keeps its accounts on board and grows its business organically by putting risk management and customer service front and center.

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