While E&S competitors seek to expand globally through mergers and acquisitions and to diversify their product portfolios, Markel Corp. is taking a radically different course in this soft market.

In fact, Markel–having built its broad specialty product portfolio by acquiring seven of its eight business units–is about to embark on a strategy to make sure underwriters in all eight deliver consistent messages about their product offerings to customers, according to President and Chief Operating Officer Paul Springman.

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