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Succeeding in a Trying Economy

I just finished reading yet another article on the state of the economy, or as someone recently joked, "the cnmy, since right now we can't even afford to buy a vowel."

By Tim Hoelle | Updated on July 31, 2008

I just finished reading yet another article on the state of the economy, or as someone recently joked, “the cnmy, since right now we can’t even afford to buy a vowel.” The article was complete with charts, graphs, and jargon requiring another article for clarification. So now I’m officially joining the KISAO task force: keep it simple and obvious. Let’s face it. Just about everyone that you or I know is impacted by cost run-ups and ever-increasing prices at the gas pump and elsewhere.

It makes sense to me that gas and related travel costs are impacting an agency’s ability to see new clients, produce business, and in general successfully run an operation without losing profitability. Rich Cooper, president of Mitchell-Noel Insurance in Ormond Beach, said their business model helps them with this issue to some extent. “We’ve always made it a point to work our local area extensively, plus we’re seeing a lot of our clients and prospects being much more willing to use the internet to communicate,” Cooper said.

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