A study of auto insurance customer satisfaction that ranked Erie first among 18 major carriers has found the number of consumers buying direct from insurers and switching companies has increased.

The data was contained in the J.D. Power and Associates 2008 Insurance New Buyer Study that was released today by the Westlake Village, Calif.-based marketing information services firm.

Other insurers in the top five after Erie, Pa.-based Erie were, in order, Hartford, Conn.-based The Hartford; State Farm, Bloomington, Ill.; Liberty Mutual, Boston; and American Family, Madison, Wis.

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