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FIC and PIA to Partner Up for Media Campaign

It was a meeting of common interests at the Florida Insurance Council (FIC) annual conference in June in Key West. A panel representing the boards of the Professional Insurance Agents of Florida

By Sharon K. Moorhead | Updated on June 30, 2008

It was a meeting of common interests at the Florida Insurance Council (FIC) annual conference in June in Key West. A panel representing the boards of the Professional Insurance Agents of Florida (PIA) and FIC discussed an agreement to form an agent/insurer company partnership to work on common goals: to better educate consumers and the media on insurance matters, and to rebut what the industry perceives as misinformation being disseminated by the media. How the alliance will proceed, who will represent each association, and other details are still being put in place. Florida Underwriter asked Sam Miller, executive vice president of FIC; and Mark O’Connell, CEO of PIA, to discuss this “work in progress.”

Q. How did this partnership idea get started? Was it agent-generated?

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