Talk about sticker shock! When I walked into my local Dunkin Donuts, staring me in the face, in huge type, were the obscene calorie counts for all my favorites–including 340 calories for a chocolate-glazed donut, and 660 for a chocolate-chip muffin! Thanks to New York Mayor Felix Unger (I mean, Michael Bloomberg), fast-food eateries now prominently warn customers just what they are getting into when they stuff their faces with junk food. I suppose this is good risk management. Or is it merely obnoxious?

I don’t quite know what to make of this. On the one hand, in both insurance and risk management, information is power. If you can quantify a risk to determine the odds or cost of something going wrong, the exposure is a lot easier to manage. Having hard numbers handy also helps sell senior management on the importance of loss control and safety.

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