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The Right Statement

How an insurer handles billing tells customers a lot about the company. Statements that are easy to understand can generate business, rather than confuse the customer and drive business away. Is your

By Robert Regis Hyle | Updated on May 31, 2008

Mailing a bill to a customer seems like a simple task for a company to perform, but as with most matters of business these days, complications can ensue. Studies conducted by the Robert E. Nolan Co. have shown nearly half of the inquiries made of personal lines insurers are billing related, according to Steve Discher, a senior vice president with the consulting group. “If you are going to have one out of every two calls be billing related, hopefully you can either minimize that number or try to add some value when the call is occurring,” he advises.

Most carriers are expending effort to minimize the number of calls, Discher believes, by providing some self-service capabilities in billing so policyholders can pull their bill off the Web, study the statement, and make a payment by check or credit card. “There’s quite a bit of investment going on to allow customers to do what they want to do when they want to do it,” he says.

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