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A Comic Approach

Those who steer claimants to specific auto shops can land themselves and their companies in a heap of trouble.

By Eric Gilkey | Updated on May 29, 2008

Those who steer claimants to specific auto shops can land themselves and their companies in a heap of trouble. Not only is the practice unethical, it’s against the law in most states. But recent news reports and rampant allegations from auto repair associations that accuse insurers of forcing first-notice-of-loss adjusters of indirect steering methods have led one organization to take a unique approach to combat the what they view is a major issue.

The Independent Glass Association (IGA) recently published a comic book called Don’t Get Steered!!, which it calls “the opening salvo in a very aggressive anti-steering program.” It features a character clad in typical superhero attire consisting of a green leotard emblazoned with IGA on its chest, utility belt, yellow cape, and a mask. Inside the comic, an auto-glass claim is recreated to provide an example of how insurers can use persuasive language to steer insureds to direct-repair facilities instead of independent repair shops.

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