LAS VEGAS--Insurance agents to stay relevant with an increasingly tech-savvy consumer base must update Web sites to offer the type of electronic services these consumers demand, professionals at an industry conference here advised.
Speaking at the ACORD/LOMA conference, Richard Roy, president and managing partner of Artizan Internet Services, said agencies must adopt technology solutions via their Web sites in order to increase sales and keep pace with other agencies and increasing consumer demands.
Today's consumer, he said, is asking for greater and easier electronic access to policy information, and tomorrow, the consumer will likely be asking for even more services.
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