As agents and brokers become more familiar with recently introduced technology, they're starting to implement new workflows and are tapping automation to eliminate redundant work–most recently in the labor-intensive area of claims. In the process, they're also delivering faster, better and more accurate service to clients.

For instance, real-time inquiry lets agency professionals get customer account information with just a click or two of the mouse, directly through the agency management system. Gone are the days of phone calls, return calls, voice mails and returned return phone calls.

Agencies using round-trip, real-time rating realize even greater efficiency gains.Comparative rating is more efficient, because the user does not need to know all of the ins and outs of the carrier Web site to complete a quote. The result is that quoting can be done much more quickly than with bridging to a Web site.

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