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Personal Touch Critical For Agents To Stay Competitive

With customers exposed to messages every day telling them to go online for a quote or to make a quick 15-minute phone call to shop for insurance and save, there's no doubt the property-casualty

By Sharon Steers | Updated on April 13, 2008

With customers exposed to messages every day telling them to go online for a quote or to make a quick 15-minute phone call to shop for insurance and save, there’s no doubt the property-casualty industry is a highly competitive marketplace, with consumers looking to save without compromise. They expect the best products and service for their money, and why shouldn’t they?

With studies showing the vast majority of consumers checking out many products online before making a purchase, it’s clear insurance buying habits are changing. In fact, many consumers interested in auto insurance research the product online first.

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