Ever since insurers started using computers to do business, independent agents have been asking for technology-enabled interfaces with carriers to allow for easier, faster and more efficient rating, administration and processing. In recent years, however, some carriers have been in the forefront of making their agencies' wishes come true by enabling real-time transactions, only to find that many in the agency community have been slow to adopt the technology.
The battle for real-time capabilities (once referred to as SEMCI–single-entry, multiple-company interface) has been waged for more than 30 years, with agents often complaining of painfully slow progress on the part of carriers. But with many insurers on board, the question now is whether agents will make the effort to keep up.
Accordingly, National Underwriter asked several insurance executives what they would want agents to do to help achieve optimal agency-carrier interface.
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