NAPSLO is set to spend nearly half-a-million dollars communicating the value of wholesale brokers to their customers, but the process has to start in individual wholesalers' offices, with actions as simple as picking up the phone.
Responsiveness--or the lack of it--as demonstrated by follow-up phone calls, is one of the things separating good wholesalers from bad ones, according to retailers who completed a survey distributed by the National Association of Professional Surplus Lines Offices, Ltd., last month.
According to NAPSLO, 1,601 retailers responded to an e-mailed survey about wholesale broker, giving the distribution system high marks overall.
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