Ever since insurers started using computer technology to do business, agents have been asking for technology-enabled interfaces with carriers to allow for easier, faster, and more efficient rating, administration, and processing.
The battle for real time (once referred to as SEMCI–single-entry, multiple company interface) has been waged for more than 30 years, with agents complaining of painfully slow progress on the part of carriers.
In recent years, however, some carriers have been in the forefront of enabling real-time transactions, only to find many in the agency community have been slow to adopt the technology. Accordingly, we asked a couple of insurance executives what they would want agents to do to help achieve optimal agency-carrier interface.
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