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Strictly Sales: To cope with the soft market, try 'Seven and Seven'

Have you ever used little tricks to help you remember important facts? It's time to use one again. Let's take a look at an old recipe for success that's being overlooked in the soft market. I call it the "Seven and Seven" rule, and I use it to remind

By Tom Barrett, CIC, AIA | Updated on February 27, 2008

Have you ever used little tricks to help you remember important facts? It’s time to use one again. Let’s take a look at an old recipe for success that’s being overlooked in the soft market. I call it the “Seven and Seven” rule, and I use it to remind myself of a few insurance industry fundamentals.

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