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For The Manager: Take off the blinders and see your market's potential

When valuing a business, one factor an appraiser considers is market potential. There are admittedly times when an agency's potential seems to be limited, but this is almost never actually the case. Market potential for 99% of insurance agencies is

By Chris Burand | Updated on February 27, 2008

When valuing a business, one factor an appraiser considers is market potential. There are admittedly times when an agency’s potential seems to be limited, but this is almost never actually the case. Market potential for 99% of insurance agencies is truly boundless. Agencies can double, triple and quadruple in size and still not hit any kind of market ceiling.

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