With cheaper insurance rates and the re-entry of standard carriers into some specialty markets putting the squeeze on the amount of business available, premium financing companies are becoming more aggressive on terms and pricing but don't see any long-term threats to their industry, interviews with leading players revealed.

Times are definitely more challenging, those queried conceded. Soft market conditions in commercial insurance mean a smaller premium pie overall to finance and fewer clients choosing to pay their falling premiums in installments.

Meanwhile, the softening market has prompted standard carriers to expand their net, writing risks that are typically the domain of excess and surplus lines players–further shrinking the premium finance prospect list because standard carriers generally offer their own extended payment options.

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