I hope readers understand that this editorial could very well get me banished from my favorite sushi restaurant. Is there a worse thought to be had?

You see, my regular sushi stop is located near the Toyota Motor Engineering and Manufacturing North America plant — a mere block from National Underwriter's headquarters — and is frequented by many of the company's brass. But really! Toyota's advertising has become a sore subject for insurers. Specifically, there are a few now-infamous commercials that have gotten a lot of negative press — and a lot of negative reaction from the insurance industry. And well it should.

With incidents of fraud more rampant than ever, the last thing the industry needs right now is for one of the major car manufacturers, especially one with such a stellar reputation for a superior product and savvy marketing, to stoop to this.

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