As any sports coach knows, success often depends on exhibiting strength in both the offensive and defensive positions--addressing both sides of the game is key to dominating it. And so it goes in the competitive realm of business and managing risk.
In fact, understanding both the positive and negative aspects of risk and responding accordingly can help transform a potential threat into an opportunity.
Consider a risk, such as a hurricane. Creating an effective "rapid response" capability would enable a company to react faster and more efficiently to a business disruption than its competitors--thereby providing a competitive edge.
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