Search
 

Blog Runner

Whole Foods CEO John Mackey recently learned of the power of blogs, for good or for ill, when he blogged while concealing his true identity.

By Staff Writer | Updated on January 09, 2008

Whole Foods CEO John Mackey recently learned of the power of blogs, for good or for ill, when he blogged while concealing his true identity. In the postings, he extolled Whole Foods (surprise!) and knocked his chief rival, Wild Oats. Concerned over disclosure of insider information, the Federal Trade Commission investigated and the matter publicly embarrassed the fast-growing organic food supermarket.

Mackey’s blogging illustrates that, despite the benefits offered by the Internet, one drawback is that it has no eraser. Blogs are an increasingly popular form of cyber expression. Blogs are Internet postings that are often — but not necessarily — third-person musings on any subject about which one prefers to write. Some might say blogs are electronic “bully pulpits” for the opinionated, blending virtual diaries with barstool confessionals. Often associated with sports, politics, or teen angst, blogs are increasingly business related. Some come from individuals, while corporations sponsor others. They are proliferating on a daily basis.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.