GEICO insurance company said the gecko lizard character it uses for advertising will promote the cause of zoo conservation.
The Chevy Chase, Md.-based auto insurer, the Association of Zoos and Aquariums (AZA), and the San Diego Zoo announced the kick-off today of a nationwide tour featuring a live gecko exhibit, the GEICO Gecko costume character, and a series of animated television commercials.
“We are proud to support the work of AZA-accredited zoos and aquariums,” said GEICO Chairman Tony Nicely.
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